INSTAGRAM STORY PROPOSAL
Introducing #YMEssentials, a collection of #YMMerch favourites! Featuring the Top 5 everyday wear for yogis and non-yogis alike. The graphics and illustrations used in frames 2 - 4 were inspired from Yoga Movement's flagship studio at Orchard.
Social Media User Journey: Merch Campaign Intro > Merch Content/Write Up > Direct CTA to YM Studio/Website
WEBSITE ARTICLE PROPOSAL
Introducing #YMEssentials, a collection of #YMMerch favourites! Featuring the Top 5 everyday wear for yogis and non-yogis alike.
This is how the visuals and content will be translated from social media to website.
