NATURE'S AVENUE
A personal branding project, Nature’s Avenue is an organic boutique concept brand. The target audience of the brand caters mainly to health conscious young female working adults who have the spending power and are concerned about their lifestyle and daily consumption of food. This new fruit-based concept centers around organic fruit produce that are locally harvested and manufactured, ranging from organic juices to foods like fruit cereals.
The design style of Nature’s Avenue is feminine with a touch of class and simplicity. At the same time, it is fun and illustrative to bring out the essence of the brand’s personality. The range of deliverables are a series of 5 juice bottle labels, 5 paper bag packaging, a pocket-friendly promotional brochure launching the new series of fruit juices, poster design, corporate stationery, and corporate identity guide.
