F&B re-branded store interior design concept in USA
REBRANDING THROUGH RETAIL SPACE
Points of impact that drives the retail brand. Restructure of the rebranding to educate consumers, build brand credibility and drive sales. To generate and instil brand awareness in the store and around the mall.
Store examples include Singapore Sports Hub & Bedok Mall
VALUE PROMOTION
Mix and Match Combo for in-store promotions.
Deliverables include Poster Standee, Menu Board Design, Giveaway Coupons, A5 Flyer, Cashier POP and Web adaptation.
LTO PROMOTIONS
Various promotions to boost sales - Smoothie Mornings, Smoothie Afternoons, $5 After 5 Deal.
Deliverables include Storefront Pull Up Banner, Social Media Postings, Leaflet, Wobbler, Glass Decal (Metropolis Outlet only).
COUPON & VOUCHER DESIGNS
Various coupon & vouchers for in-house marketing and media events - Giveaways & Sponsorship.
Some examples include Student Discount Card Promotion, Health Promotion Board (HPB) Event Coupon, Pink Ribbon Walk Event Coupon, Loyalty Card Program, FREE Smoothie Coupon, SK Gift Voucher (Purchase or Giveaway).
SEASONAL CAMPAIGN & PROMOTIONS
Smoothie King Christmas 2013.
Collaterals include Various Web Banners (Facebook Cover Image, Facebook & Instagram Timeline Photo, Website Banner), X-Banner for storefront, Menu Board, Cashier POP, Coupon Design.
IN-STORE MENU BOARD
New Menu Board Proposal Designs
Smoothie King Center Point
Promotion for: Ladies Day Out Enhancers & Pure Recharge Smoothies
Marketing collaterals include Menu Board, Topper Card, E-Banners (Facebook Cover Image, Facebook & Instagram Timeline Image Website Banner), Coupon Design, Glass Decal for all outlets (Ladies Day Out Promotion).
