Hello Stranger.

I'm Cheryl — an integrated Creative Designer since 2010. 
I care deeply about design that is both thoughtful and pragmatic, and I'm especially drawn to projects that stand for something bigger.
I take pride in knowing that my work can make a meaningful difference :)
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The way I approach each project is by first understanding what matters most; whether it’s building a clearer pitch, launching a new product, or supporting a cause. I’ve worked across industries from tech and finance to retail, agriculture, and conservation; adapting each solution to fit their unique context.
From branding, events to motion graphics and presentations, I’m the go-to creative who sees things through from start to finish — managing timelines, overseeing production, and making sure everything runs a-okay.
At Boston Consulting Group (BCG), I led and supported creative work for the brand as well as client projects spanning multiple sectors. Since then, I’ve had the utmost privilege to work with organisations like Mandai Wildlife Reserve and OceanX on conservation and education initiatives, while continuing to support brands in real estate and beyond.
Outside of work, I’m a certified yoga instructor with a strong interest in tattoos, nature, being out at sea, hiking, traveling the unbeaten path... anything that keeps me grounded, curious, and connected :)
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So if you're looking for a creative who understands both the business and human side of design,
c'mon, let's create something meaningful together!

Core Expertise
Brand Communication & Visual Identity
Motion Graphics & Video Editing
Presentation & Pitch Deck Design
Event Design & Production
Project Management & Print Supervision

Tools I Use
Adobe Illustrator, InDesign, Photoshop, Premiere Pro, AfterEffects, Microsoft PowerPoint, Figma
Miro, Monday.com, Trello, Notion

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